Boost your e-commerce

What is Live Shopping?

Live shopping is an e-commerce sales channel that allows consumers to purchase products in real time while viewing live content.
It is a combination of digital commerce and live video, allowing brands to offer an immersive and interactive experience, like a remote shop. Your e-commerce shop becomes more human!

How does it work

The process is simple but requires preparation and recurrence to ensure successful results.

From a practical point of view, a connection link is distributed to your audience, setting up an appointment on a Live Shopping platform. It is plugged into your online shop and allows one-click purchase of the featured products as well as interaction through an integrated chat.

Finally, all you need is a charismatic animator/influencer who encourages interaction with your audience, and a brand expert who will provide the necessary explanations and answers to questions.

Why Live Shopping?

As a true value-creating tool, it enables:


An additional distribution channel that enables immediate purchases and a conversion rate that reaches up to 30%*, 10 times higher than traditional online commerce.

By 2026, it is estimated that Live Shopping will account for nearly 20%* of all global e-commerce sales.


New products, exclusive offers, sneak previews, pre-sales, competitions, discounts… that will arouse interest, desire and a sense of privilege. What could be more efficient than this to enhance the value of your customers and generate trust?

Out of nearly 15,000 consumers surveyed in Europe, 70%* said they were interested in Live Shopping.


Transparency, explanations, behind-the-scenes, production secrets, all assets to reinforce the collusion with your Internet users. Live interactions that strengthen engagement, proximity and create a bond!

On average, 30%* of the audience interacts during Live sessions.


The entertaining and lively aspect of this format increases the attention of your audience by 20 times compared to a classic ad. An immersive and innovative customer experience that reinforces brand awareness and image.

Generation Z adults say that 75%* of their influences come from social networks and online content.

* McKinsey Forrester Consulting study commissioned by AliExpress

Offre de service


Live® agency offers you a global and personalised service. Support before, during, and after your Live Shopping sessions: from the expression of your needs, through the production of the sessions, to the results reporting.
All the topics covered by our services are divided into 4 areas:



Communication plan building for the Live Shopping (mix of social media publications, e-mailing and brand website promotion). Communication content production (video, teasing, newsletter template, popup, header, banner ...).



Session preparation: scripting, rehearsals, set up (framing, scenery, lighting, position). Script writing based on product sheets and insights. Assistance in getting started with the technical solution and support. Provision of basic equipment: tripod, light, microphone, smartphone (optional).

Technical solution

Technical solution

Platform developed by our partner (robust, secure, no latency). Compatible with the majority of merchant websites (Shopify, WooCommerce, Prestashop...). Technical support. Reporting (instant results).



Awareness of good practices in live shopping (Do & Don't), media training, rehearsals. Thinking about Live Shopping themes, advice on the selection of products. Sourcing animators/influencers or involvement in animation and moderation. Results analysis, feedback and recommendations.


Our services are adapted to your objectives and resources

Live Starter

Do you need training and
advice to get started?

We offer training and guidance for your first steps

Live Expert

You are convinced but
need a boost and guidance?

We offer support, training, advice and implementation assistance

Live Premium

You are ready to start but
you are not much available?

We offer a complete package for a global solution


Axelle Maters

With my experience as an Art Director and Marketing Manager (Low Lintas, BeOriginal, Cid Group…) I decided 6 years ago to set up my own digital communication agency, having understood the stakes that this market represented for companies. In this respect, live shopping quickly became obvious to me, a perfect mix between new technologies, digital marketing, immersive experience and innovative distribution channel.

See you soon to discuss the future of e-commerce.

After a career in Human Resources in Europe and Asia, my passion for communication led me to the world of Advertising agencies, eventually leading the Branding and Global Communication for Thalys International. Convinced that we are moving towards an era where digital technology will change our omnichannel consumption behaviour, Live Shopping appeared to me to fit perfectly into this trend!

Looking forward to sharing my enthusiasm and experience for the benefit of your brand.

Laetitia Deville

Axelle Maters

With my experience as an Art Director and Marketing Manager (Low Lintas, BeOriginal, Cid Group…) I decided 6 years ago to set up my own digital communication agency, having understood the stakes that this market represented for companies. In this respect, live shopping quickly became obvious to me, a perfect mix between new technologies, digital marketing, immersive experience and innovative distribution channel.

See you soon to discuss the future of e-commerce.

Laetitia Deville

After a career in Human Resources in Europe and Asia, my passion for communication led me to the world of Advertising agencies, eventually leading the Branding and Global Communication for Thalys International. Convinced that we are moving towards an era where digital technology will change our omnichannel consumption behaviour, Live Shopping appeared to me to fit perfectly into this trend!

Looking forward to sharing my enthusiasm and experience for the benefit of your brand.


Do not hesitate to contact us
to exchange in a relaxed atmosphere .

Privacy policy

1. This Privacy Policy sets out how Live uses and protects the information that Customer provides to Live when Customer uses this Web Site. Live is committed to ensuring that Customer’s privacy is protected. If Live asks Customer to provide certain information by which Customer can be identified when using this Website, Customer can be assured that it will only be used in accordance with this Privacy Policy.

2. Live may change this policy from time to time by updating this page. Customer should check this page to ensure that Customer is happy with any changes.

3. Live’s Privacy Policy explains:
– What information Live collects and why Live collects it
– How Live uses this information
– How Live protects this information

4. Live may collect the following information:
– Name
– Contact information, including email address and phone number
– Demographic information such as postal code

5. What Live does with this information:
Live needs this information to understand the Customer’s needs and to provide the Customer with a better service, including for the following reasons:
– Live may use this information to improve its services.
– Live may periodically send promotional emails about special offers or other information that Live thinks the Customer may find interesting using the email address the Customer has provided.
– From time to time, Live may also use Customer information to contact Customer for market research purposes. Live may contact Customer by e-mail. Live may use the information to customize the Website according to Customer’s interest.

6. Security: Live is committed to ensuring that Customer’s information is secure. To this end, Live will not retain Customer’s personal data during the performance of the Contracts and for longer than necessary. In addition, Live has taken reasonable steps to protect Customer’s information from unauthorized access and from unlawful processing, accidental loss, damage and destruction.

7. Access to Customer Information: Customer has the right to request a copy of the information held by Live about Customer. If the Customer wishes to know what information Live holds about the Customer, correct information or delete information held by Live, please contact us via the contact form.


1. Live uses a range of cookies to enhance the Customer’s experience on Live’s site. In order to comply with the General Data Protection Regulation, Live must seek the Customer’s consent to set these cookies.

2. A cookie is a small file that requests permission to be placed on the Customer’s computer hard drive. Once the Customer agrees, the file is added and the cookie helps analyze Web traffic or informs the Customer when the Customer visits a particular site. Cookies allow web applications to respond to the customer. The Web application can tailor its operations to the customer’s needs, likes and dislikes by collecting and storing information about the customer’s preferences.
– Live uses cookies to make it easier for the customer to use the Live Website.
– Live uses cookies to prevent the use of online forms to send junk mail.
– Live uses cookies to monitor usage so that Live can spot trends and make improvements.
– Live does not use cookies to identify individuals. Live does not store personal information in cookies.

Live uses traffic log cookies to identify which pages are used. In particular, some parts of this website use Google Analytics, a web analysis service provided by Google, Inc (“Google”). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about the customer’s use of the website will be transmitted to and stored by Google. Google processes personal information on Live’s servers in many countries around the world. They may process the Customer’s personal information on a server located outside the Customer’s country of residence. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

This helps Live analyze Web page traffic data and improve Live’s Web site to better meet customer needs. Live only uses this information for statistical analysis purposes and then the data is deleted from the system. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate the customer’s IP address with any other data held by Google. The Customer may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if the Customer does this the Customer may not be able to use the full functionality of this website. By using this website, the customer consents to the processing of data about them by Google in the manner and for the purposes set out above.

3. Links to other websites: Live’s Website may contain links to other websites of interest. However, once Customer has used these links to leave Live’s Website, Customer should note that Live has no control over that other Website. Therefore, Live cannot be responsible for the protection and privacy of any information that Customer provides while visiting such sites, and such sites are not governed by this Privacy Policy. Customer should exercise caution and consult the appropriate privacy policy applicable to the particular Web site being used.

4. Customer’s Personal Information: Live will not sell, distribute or rent Customer’s personal information to third parties unless Live is required by law to do so.


Article 1
These general terms and conditions shall apply to all agreements between LIVE (hereinafter “LIVE”) and its customers (hereinafter “Customer”) and to all their business relations in general. Where applicable, they are supplemented by special conditions.

Our general and special conditions may only be modified by express written agreement between the parties. They shall be deemed to have been accepted by the Customer by the mere fact of placing the order, even if they contradict the Customer’s own general or special conditions. The latter are only binding on us if they have been expressly accepted in writing. Our agreement can in no way be presumed from the fact that we have accepted the contract without protesting against the stipulations that refer to the general or special conditions or other similar provisions of the Client.

Article 2
Prior to entering into the agreement, the Customer shall obtain all necessary advice and ensure that the hardware, software and/or services he intends to order correspond to his needs and intended use. We do not assume any responsibility for an error of choice or assessment by the Customer.

Article 3
All orders placed by the Customer are binding on the latter. The Customer’s employees, commercial representatives, agents or intermediaries are irrevocably presumed to have the required mandate to bind the Customer towards us. Any order for which the invoice is sent to a third party at the request of the Client shall render the Client and the third party jointly and severally liable for the performance of all the obligations provided for in the general and special conditions.

Our employees, sales representatives, agents and intermediaries have no authority to bind us. Offers, purchase orders and order confirmations signed by them are only binding on us after written ratification by a director or manager duly authorised for this purpose, unless they have already been the subject of a start of delivery or service. We reserve the right to either renounce an order that has not been ratified in this way or to ratify such an order at any time.

Article 4
The prices stated in our price lists, offers and order confirmations are purely indicative and can be changed by us without prior notice as long as the contract has not been concluded.

In the event that the price of the products delivered or the services provided by a third party is increased after the conclusion of the agreement, we shall have the right to reflect this increase in the contract price by notifying the Customer by registered letter. This pass-through shall be deemed to have been accepted by the Client five working days after the notification was sent, unless the Client objects within this period by registered letter. In the absence of the Customer’s agreement, we shall have the right to unilaterally renounce the contract by simple notification by registered mail, without compensation.
All our prices are net ex VAT from our place of business, plus costs and taxes. The products travel at the Customer’s risk, even in the case of sale or delivery free of charge.

Article 5
We are only obliged to deliver the products and provide the services explicitly specified in the order confirmation or the signed contract. All other products and services will be charged to the Customer at the current rates, which are available on request.

The provision of services creates only obligations of means on our part, to the express exclusion of any obligation of result.

The duration of the service contracts is set out in the special conditions. In the absence of prior written notice within the period specified in the special conditions, the contracts shall be tacitly renewed.

Article 6
Unless expressly agreed otherwise in writing, deadlines are only given as an indication and are not binding. A delay in delivery or service shall under no circumstances give rise to the cancellation of an order or to any compensation, except in the event of wilful misconduct on our part.
We expressly reserve the right to make partial deliveries, which constitute partial sales. Under no circumstances may such partial deliveries justify the refusal to pay for the products delivered.

If circumstances make it impossible to carry out the delivery or service – in particular in all cases of force majeure such as strikes, lock-outs, accidents, bad weather, blockades, import or export bans, cessation of production or delivery by the manufacturer, etc. – we expressly reserve the right to refuse payment. -We expressly reserve the right to deliver products equivalent to those specified in the order or to terminate our commitments to the Customer, all without compensation.

Article 7
In the event that the products delivered are damaged or incomplete, in the event of an error or any other lack of conformity, the Customer is obliged to refuse the products or to accept them only with a written reservation. Any complaint regarding the delivered products must be received in writing within five working days of receipt, referring to the number on the delivery note. At the end of this period, the product will be deemed to have been definitively approved by the Customer and no further complaints will be taken into consideration. No return of products will be accepted without our prior written agreement. Only products in good condition and in their original packaging may be returned.

Any complaint relating to the services provided must reach us in writing within five working days of the date of the service. At the end of this period, the service shall be deemed to have been definitively approved by the Client and no further complaints shall be taken into consideration.

Article 8
The right of cancellation of article 1794 of the Civil Code is not applicable to our contracts.

Advances paid by the Customer are to be credited to the price of the order. They constitute a beginning of the execution of the contract and not a deposit, the abandonment of which would authorise the Client to be released from its obligations.

All invoices are payable in cash, net and without discount, at our registered office. Without prejudice to Article 10, the delivered products remain our property until full payment of the principal amount and all its accessories. As long as the aforementioned payment has not been made in full, the Client is expressly prohibited from disposing of the delivered products, and in particular from transferring ownership of them, pledging them or assigning them to any security or privilege whatsoever. Insofar as necessary, the above clause is deemed to be reiterated prior to each delivery. The Customer also undertakes to inform us without delay by registered letter of any seizure by a third party.

Any complaint relating to an invoice, other than those provided for in Article 7, must be sent to us by registered mail within five working days of its receipt, which is summarised within three working days of the date shown on the invoice. After the expiry of this period, no further complaints will be accepted. A complaint may under no circumstances justify a suspension of payment.

In the event of non-payment of all or part of an invoice, the outstanding amount shall be increased by right and without notice of default by an interest of 12% per annum, any month started being due. In addition, any invoice not paid on its due date shall be increased by right and without notice of default by a fixed and irreducible compensation of 15% with a minimum of EUR 125.00. Finally, failure to pay an invoice on the due date, the protest of a bill of exchange that has not been accepted, any application for an amicable or judicial settlement, a suspension of payment, or any other fact that may imply the insolvency of the Client, shall automatically and without notice of default result in the forfeiture of the term for all open invoices. Furthermore, these situations give us the right to suspend all of our obligations without any prior formality and to terminate all or part of the contracts in progress without any other formality than notification by registered mail and without compensation.

Article 9
The guarantee relating to the products sold is limited to that granted by the manufacturer, which is well known to the Customer or about which the Customer is supposed to have been fully informed before concluding the contract, and, if applicable, to the guarantee extension programme concluded by special agreement. It does not cover the consequences of the following cases: inadequacy or failure of the hardware, software, telecom or electrical environment, etc.; consumables and normal wear and tear of parts; addition or connection of hardware or software not included in the contract; modification of the products delivered without our prior written consent; all cases of force majeure and acts of God, etc.

The warranty is limited in all cases to the repair or exchange of the defective products – the choice between repair and exchange being at our sole discretion – to the express exclusion of any compensation whatsoever to the Customer or third parties, except in the event of wilful misconduct on our part. Telecommunication costs are to be borne by the Customer.

We do not guarantee in any case the ability of a hardware or software to respond to a particular problem or specific to the Customer’s activity. In addition, any defect not known to us that may affect the software is not covered by the warranty. The granting of the warranty assumes that the products delivered are used in good order, according to the conditions of the offer or in the normal conditions of use mentioned in the catalogues, notices and manuals made available to the Customer.
The Customer undertakes to maintain the delivered software at the best revision level, the cost of acquiring new versions being at its expense.

Article 10
The Client is required to scrupulously respect the confidentiality of the services delivered. He may not, in any form whatsoever, dispose of his licences, pledge them, alienate them, communicate them or lend them for a fee or free of charge. He shall refrain from counterfeiting the services delivered, from allowing their counterfeiting or from encouraging it in any way whatsoever.

Article 11
Under no circumstances may we be held contractually or extra-contractually liable for damage caused to persons or property other than the products delivered or the products that are the subject of our services. We shall not be liable to the customer or third parties for any compensation for consequential damage, unless it is due to our own wilful misconduct. Indirect damage includes, in particular, loss of or damage to data, loss of profit, loss of customers, etc. It is therefore the Client’s responsibility to regularly – and, in any event, before any technical intervention – make backup copies of its operating systems, applications and data.

In any event, if we are found to be liable for wrongful failure to perform the contract, the total amount of compensation for which we may be held liable shall not exceed the price, exclusive of VAT, of the damaged product delivered or of the equipment directly damaged by our services.
No action by the Client, for whatever reason, may be brought against us more than one year after the occurrence of the event on which it is based.

Article 12
For the entire duration of any service contract and for a period of six months following its termination, the Client shall refrain from any attempt to recruit or recruit, directly or indirectly, any of our employees, on pain of paying us irreducible compensation of EUR 30,000.00 per employee concerned, without prejudice to our right to claim compensation for any greater loss.

Article 13
The invalidity of any clause or part of a clause in these conditions shall not affect the other clauses or parts of clauses and the clause or part of clause concerned shall be replaced as far as possible by a valid provision of equivalent effect.

This agreement is governed exclusively by Belgian law. Any dispute relating to its interpretation, execution and termination shall fall under the exclusive jurisdiction of the Court of Nivelles.


Article 14
Unless required by applicable law, LIVE shall not further process Customer’s personal data without Customer’s express consent. If LIVE is uncertain as to the appropriateness of any processing, it shall seek instructions from Customer. In the absence of a detailed response within a reasonable period of time, Customer shall be deemed to have entrusted such processing to LIVE. Any processing resulting from one or more assignments given to LIVE by Customer shall be deemed to have been expressly assigned to LIVE by Customer. This provision shall also apply to any personal data brought to LIVE’s attention by Customer, whether directly or indirectly, in the course of Customer’s contractual relationship with LIVE or otherwise, regardless of the manner in which such data was brought to LIVE’s attention.

Article 15
Any processing of personal data carried out by LIVE on behalf of Customer prior to September 1, 2022 shall be deemed to have been expressly entrusted to LIVE by Customer, regardless of whether such processing is the subject of a specific agreement between the parties or whether such processing is induced by one or more assignments entrusted by Customer to LIVE. This provision shall also apply to any processing of personal data to be carried out by LIVE on behalf of Customer after September 1, 2022 and planned before September 1, 2022. Finally, it shall apply to any further processing that is the result or consequence of one of the two types of processing mentioned in this article.

Article 16
LIVE undertakes not to use the services of any other subcontractor without the prior specific or general written consent of Customer. In the event of general written authorization, LIVE shall inform Customer of any changes in this regard. If Customer does not respond within a reasonable time, Customer shall be deemed to have accepted the change. Should Customer wish to withdraw its general written consent, Customer shall inform LIVE by registered letter with acknowledgement of receipt. Withdrawal shall be deemed effective at the earliest one month after receipt of such letter by LIVE. Customer acknowledges that such withdrawal may have technical and financial consequences which Customer alone shall bear. For all processing discussed in Section 15, Customer acknowledges that the contractual relationship between Customer and LIVE constitutes a general written authorization. Customer also acknowledges that by assigning an assignment to LIVE after September 1, 2022, the assignment shall automatically constitute a general written authorization for LIVE to subcontract one or more processing operations.

Article 17
As a processor of personal data, LIVE shall, to the extent possible, implement technical and organisational measures that it considers reasonable and appropriate to the nature of the processing of personal data that it carries out in accordance with this Addendum, in particular with regard to security, confidentiality, and the protection of privacy, collaboration in an audit carried out at the sole expense of the Client, assistance to the Client, at the Client’s expense, in complying with the obligations imposed on the latter by the RGPD, including assistance to the Client in fulfilling its obligation to respond to requests made to it by the persons whose personal data are processed in order to exercise their rights under the RGPD. The Customer acknowledges that the said measures correspond to his wishes and that they constitute sufficient guarantees in this respect. In the cases referred to in Article 16, LIVE shall ensure that its subcontractors also take technical and organizational measures as described above. Customer acknowledges that such measures are in accordance with Customer’s wishes and constitute adequate safeguards in this regard. It is up to the Customer to contact WIKAFI to find out about the measures discussed above and, if necessary, to object to them. In the event of opposition, the parties shall discuss possible alternatives in good faith. The customer alone shall bear the technical and financial consequences of his decision to object.

Article 18
For any processing of personal data entrusted by Customer to LIVE , Customer shall define and be solely responsible for defining the purpose and duration of the processing, the nature and purpose of the processing, the type of personal data and the categories of persons concerned, the countries of destination. For all processing operations discussed in Article 15, it is the responsibility of the Customer to communicate the relevant information to LIVE before 1 September 2022. For all processing operations to be carried out after 1 September 2022, the Client shall provide WIKAFI with the relevant information in good time and at the latest before the start of the processing operations concerned. WIKAFI accepts no responsibility in the event of failure to provide this information and reserves the right to suspend any assignment involving one or more processing operations that are not sufficiently documented. The Client alone shall bear the technical and financial consequences of such suspension. More generally, WIKAFI reserves the right to suspend, with the same consequences, any assignment for which the Client fails to comply with one of its obligations under this addendum or the RGPD.

Article 19
Unless instructed in writing by the Customer, who shall bear all the technical, financial and liability consequences of its decision, LIVE shall not process any personal data in a country that does not comply with the level of requirements set out in the GDPR.

Article 20
Unless the applicable law requires the retention of personal data, LIVE undertakes, in the event that a processing operation entrusted to it is terminated, at Customer’s option, to delete all personal data or return them to Customer, and to destroy existing copies, at Customer’s sole expense.

Article 21
Customer shall defend and indemnify LIVE against any third party action, and any consequences thereof, seeking to hold LIVE liable as a processor of Customer’s personal data. This section shall not apply only if Customer can demonstrate beyond doubt that LIVE has acted intentionally in contravention of any of the provisions of the Terms and Conditions.